Tortus November Newsletter

November 21, 2007

Newspaper Circulation in Decline

More trouble for newspapers and magazines in the most recent circulation figures. The Audit Bureau of Circulations has reported that from March-September 2007 the the NYTimes circulation fell 8%, the Washington Post dropped 4%, and the L.A. Times dipped 5%. Annualizing the lost circulation the NYTimes is losing circulation at a 16% per year pace!

Radio Ad revenues drop 7%!

Compared to 2006 September radio-advertising revenues are down 7%. This is alarming since industry experts expected only a 1% drop and 2006 was considered an easy benchmark to beat. Where did this spending go?

House and Garden Magazine gone!

December 2007 is the last issue of the venerable century old House and Garden magazine. During 2007, 12 other magazines have also ceased publishing in 2007. Why?

Shift Happens! The world is changing are you adapting?

Broadcast email marketing should be a part of your advertising and marketing plan. Broadcast email marketing is the least expensive most effective way to connect with your clients or customers.

Do you have a web-marketing plan? If not start today contact tortus.com and get free broadcast email software for one year (a $3,100 value)! Contact us today to find out how.

*Offer expires November 30th

Tortus Talk

Were growing again! We have added a new account manager to our team. Her name is Kerrie Johansen and we're very excited she's joined the Tortus team. Kerrie has 4 years of successful business-to-business sales experience. As an Account Manager, she will be covering New Haven, Middlesex, New London, Hartford, and Fairfield Counties in Connecticut. If you are located in Connecticut and interested in learning more about our services and how we can help you, contact Kerrie today at 413.788.5080 x 242 or email kjohansen@tortus.com

Another exciting change here in the Tortus pond is our website redesign! We have a new look and feel, and we invite you to take a look! A client of ours has done the same, Cedar Chest has a totally new look with new and exciting features! Take a look and feel free to do some shopping while you are there.

December Seminar Topic 

For the month of December we will introduce a new seminar: Content that Counts: How to rewrite your web copy to increase sales.

Tortus Technologies is committed to helping our clients grow their businesses. As 2008 approaches, the ecommerce industry continues to grow exponentially. If you transact online and want to optimize the text on your website, you need to attend December's seminar.

December's seminar is a writing workshop focused on optimizing your product catalog text to help increase sales. We will analyze the copy on your website and help restructure the text to make the copy more informative, more buyer oriented and more effective. 

RSVP soon, as spaces are limited and we will be actively working on revising your web copy.  This workshop will be held at Tortus Technologies, Wednesday, December 12th, 2007 from 9:00 to 10:30am.  To reserve your seat, please contact ccasali@tortus.com!

Until next month...