Time Machine Hobby Broadcast Email

The Client

Time Machine Hobby is a hobby enthusiast and toy store located in Manchester, Connecticut. They sell everything from Märklin Trains to board games like Monopoly, with a focus on educational and fun toys. Visiting their warehouse store is quite a delectable treat!

Time Machine Hobby promotes quality time with friends and family, with a focus on learning, strategy development and having fun. All of the hobbies they present, they also support with active clubs which meet weekly or monthly at the Manchester, CT store.

The Challenge

Time Machine Hobby wanted an online email marketing campaign to actively engage their customers and support their hobby club members. They wanted the ability to sign-up for email newsletters in specific categories, such as Trains, Radio Control, Slot Cars, Rocketry, Family Board Games, Toys, Model Kits and more.

The Result

Tortus built an ecommerce email template, focusing on selling Time Machine Hobby's newest and rare products, both through the website and in foot traffic to the Manchester, CT. store. Sending out marketing emails has proven to increase the number of potential customers visiting Time Machine Hobby's website.

Time Machine Hobby is also looking forward to implementing an email marketing campaign aimed at their current hobby clubs and activities, with a newsletter template. The newsletter email template is designed to be more informative about their products, services and to offer overall tutorials as a tool to help actively engage their current customers and hobby club members.